Memo Date:
Monday, April 1, 2013
To:
Belk College of Business
From:
Office of Academic Affairs
Approved On: February 7, 2012
Approved by: Graduate Council
Implementation Date: Spring 2013
Approved by: Graduate Council
Implementation Date: Spring 2013
Note: Deletions are strikethroughs. Insertions are underlined.
Catalog Copy
MBAD 6177. Pricing and Positioning Strategy. (3) Prerequisite: MBAD 6171 or permission of the MBA Program Director. A study of advances in pricing and positioning strategies. Topics include: marketing, economic, organizational, psychological, legal, and ethical factors of pricing strategies. Emphasis placed on current pricing and positioning techniques, such as conjoint analysis, hierarchical value analysis, and practice creating and using excel simulators to model consumer response to pricing decisions in competitive markets. (On demand)