The request for multiple revisions to the B.S.B.A. degree with a major in Marketing

Approved On: January 4, 2013
Approved by: Undergraduate Course and Curriculum Committee
Implementation Date: Summer 2013

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Note: Deletions are strikethroughs.  Insertions are underlined.

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Catalog Copy

  

 

To obtain a B.S.B.A. in Marketing, a student must meet the University requirements of a GPA of at least 2.0 overall and in the courses for the major. Students must earn a minimum grade of C in all Progression, Core, and Major Courses.  When a student repeats a course, both the old grade and the new grade are included in the major and overall GPA.  Courses repeated under the Grade Replacement Policy are excluded from the major and overall GPA computation.  However, this repeated course does count as an attempt.  Students must also meet the Belk College of Business residency requirements as described in the Undergraduate Programs section.

 

MARKETING INTERNSHIP

Because the Department of Marketing is committed to experiential learning, it provides for Marketing majors to use one internship for academic credit.  A proposal must be submitted and approved by the Department of Marketing Internship Coordinator prior to starting the internship.  A minimum of MKTG 3110 (Marketing Concepts) with a C or above, an overall GPA of at least 2.5, and completion of at least two Marketing Electives are required.  The student may not have a current or prior work history with the internship company.

 

 

MARKETING COURSE DESCRIPTIONS

 

MKTG 2210.  Marketing Careers. (2) No prerequisites. Open to any major. An overview course for  undergraduate students, Marketing Careers is designed to expose students to the “Real World” of marketing and the vast career options available. Through executive speakers, panel presentations, and readings, students will explore the incredibly diverse and exciting world of marketing. Recommended for the sophomore year as the student investigates majors.

 

MKTG 3000.  Topics in Marketing. (3)  Prerequisite:  MKTG 3110 with a grade of C or above, or permission of the department chair.  Topics from the area of marketing.  May be repeated for credit as topics vary. (On demand)

 

MKTG 3110. Marketing Concepts. (3)  Prerequisites:  ACCT 2121, ACCT 2122, ECON 1201, ECON 1202, INFO 2130, MATH 1120, and STAT 1220 with grades of C or above; Junior standing.  Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas.  Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing's function in business organizations.  (Fall, Spring, Summer)

 

 MKTG 3210 3222. Marketing Research and Analysis Analysis and Decision Making. (3) Prerequisites: MKTG 3110 with a grade of C or above, STAT 1220. An applications course that covers the entire research process including problem identification, secondary and primary data collection, scaling techniques, survey questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication. (Fall, Spring) 

 

MKTG 3211 3225. Advertising and Promotions Management. (3) Prerequisites: MKTG 3110 with a grade of C or above. Covers all areas of marketing promotion, including such topics as advertising, media selection, packaging and sales promotion. Offers basic skills and techniques to allow the student to enter careers in advertising or media. (Fall, Spring)

 

MKTG 3212 3227. Retailing and Logistics Management. (3) Prerequisite: MKTG 3110 with a grade of C or above. Presents retailing as a part of the marketing distribution phase of a total interactive marketing system. Key concepts include consumer and market analysis, store location, store layout, merchandising, pricing and promotional issues and problems. Also considers legal and environmental implications. Emphasis on application of course concepts through class discussion and assignments. Examination of the professional management of retail institutions and logistics from the perspective of a professional manager and an entrepreneur.  In terms of retailing content this course includes a topical analysis of the retail mix; trade and site analysis; merchandise selection and display; services; store layout; promotional, pricing, and financial policies.  In terms of logistics content this course includes ways to plan and manage supply chains, transportation, and distribution of goods and services. (Fall, Spring)

 

MKTG 3213 3226. Professional Selling and Sales Management Sales and Negotiations. (3) Prerequisite: MKTG 3110 with a grade of C or above. An overview of skills and knowledge involved in individual selling and management of sales programs. Emphasis on sales and sales management theories and their applications. Emphasis on both buyer and seller negotiation techniques. (Fall, Spring)

 

MKTG 3214 3229. Internet Marketing and Analytics. (3) Prerequisites: MKTG 3110 with a grade of C or above, INFO 2130 or College Micro Computer Proficiency Test with a grade of C or above. Emphasis on developing successful Internet marketing strategy based on quantitative and qualitative analysis of customer, competitors and channel members. Incorporates online and offline communication media and hands-on experience with Internet applications. (Spring)

 

MKTG 3215 3231. Global Marketing Management. (3) Prerequisite: MKTG 3110 with a grade of C or above. Emphasis on the assessment of global market opportunities, development of global market strategies, and implementation of global market plans. Topics include: the examination of cultural, social, legal, political, financial, and geographical environments. The marketing mix elements are studied in the global environment. (Fall, Spring)

 

MKTG 3216 3221. Consumer Behavior and Strategy. (3) Prerequisite: MKTG 3110 with a grade of C or above. Examination of consumer decision-making processes in the purchase, usage and disposal of goods, services and ideas. Emphasis on understanding consumption-related behaviors and the development and evaluation of marketing strategies intended to influence those behaviors. Particular focus on managing changes in consumption behavior. (Fall, Spring)

 

MKTG 3219 3250. Marketing Strategy Consultancy. (3) Prerequisites: MKTG 3110 with a grade of C or above, completion of at least three marketing elective courses, and Senior standing. Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those which have significant implications and relevance for marketing policy decisions in competitive situations. (Fall, Spring, Summer)

 

MKTG 3220 3232. Sports Marketing. (3) Prerequisite: MKTG 3110 with a grade of C or above. Covers strategies necessary for success in marketing sports events, products and services. Builds knowledge, skills, and practical understanding of the nature, contexts and dynamics of sports marketing. Critical exploration of sports product, pricing, promotion, and distribution, and the strategies available to sports and sports-related businesses. (Fall)

 

MKTG 3223.  Creativity and Innovation in Marketing. (3) Prerequisites: MKTG 3110 with a grade of C or above.  In an increasingly competitive global environment, successful marketing organizations have embraced creativity and innovation to enhance strategic adaptability.  Continuously developing new products, services, business models and strategies enhances competitive advantage.  This course begins with creativity as the starting point for innovation, exploring ways to enhance individual, team and organizational creativity as it pertains to marketing decisions and strategies.  Students engage in exercises and a project that concretize the creativity and innovation process in marketing activities. (Spring)

 

MKTG 3224.  Branding and Product Strategy. (3) Prerequisites: MKTG 3110 with a grade of C or above.  Emphasis on branding, brand management, and brand equity. Covers measurement of brand equity sources and outcomes.  Particular focus on designing brand strategies, introducing and naming new products and extensions, and the new product development process. (Fall)

 

MKTG 3228.  Marketing Analytics. (3) Prerequisites: MKTG 3110 with a grade of C or above. Emphasis on analyzing interactions of consumers, firms, and society. Focus on interpreting results. Particular emphasis on analyzing data related to market response, customer segmentation, customer targeting, brand positioning, and pricing and promotion decisions. (Fall)

 

MKTG 3230.  Social Media Marketing. (3) Prerequisites: MKTG 3110 with a grade of C or above. Emphasis on using social media for marketing purposes. Particular focus on key performance indicators, campaign creation, social marketing program optimization, and web analytics related to social media. (Spring)

 

MKTG 3234.  Customer Data Mining and Marketing Metrics. (3) Prerequisites: MKTG 3110 with a grade of C or above. Emphasis on techniques to identify new marketing opportunities and better connect with customers. Particular emphasis on the analysis of databases and use of marketing dashboards and scorecards. Topics include text and Web mining, market basket analysis, and profiling and predictive modeling. (On demand)

 

MKTG 3251. Marketing Analytics Consultancy. (3) Prerequisites: MKTG 3110 with a grade of C or above, completion of at least three marketing elective courses in the marketing analytics track, and Senior standing.  Integration of all marketing elements in a strategic planning framework. Emphasis on areas of strategic importance, especially those which have significant implications and relevance for marketing policy decisions in competitive situations. (Spring)

 

MKTG 3260.  AMA Professional Marketing Certification. (1) (Pre-requisites:  completed undergraduate degree and four years of professional experience; additional course fee of $535 for American Marketing Association application and examination fee).   This course will prepare students to take the AMA Professional Certified Marketer (PCM) Examination.  This course is designed around the topics covered on the PCM exam.  Topics to be reviewed for the exam include:  legal/ethical issues; information management; assessment and planning of the strategic marketing process; and marketing evaluation.

 

MKTG 3400.  Marketing Internship.  (3) Prerequisites: Junior and Senior marketing majors in good standing, with the completion of MKTG 3110 with a grade of C or above, plus two Marketing electives; permission of the Department of Marketing Internship Coordinator.  Provides a meaningful work experience in an area of marketing.  Requires 150 hours of supervised employment - 50 hours per credit hour.  Internship proposals can be initiated by the student or by the department internship coordinator.  Students should consult the department internship coordinator well in advance of registration to discuss availability of positions.  Proposal forms must be completed and approved prior to registration.  Graded on a Pass/No Credit basis.  Cannot be repeated for credit or taken for credit at the same time or following any other internship for credit.  (Fall, Spring, Summer)

 

MKTG 3500. Cooperative Education and 49ership Experience. (0) Enrollment in this course is required for the department's cooperative education and 49ership/service 49ship students during each semester they are working in a position. This course is restricted to majors in the department of Marketing. Acceptance into the Experiential Learning Program by the University Career Center is required. Participating students pay a course registration fee for transcript notation (49ership and co-op) and receive full-time student status (co-op only). Assignments must be arranged and approved in advance. Course may be repeated. Graded on a Satisfactory/Unsatisfactory basis. Only open to undergraduate students; Graduate level students are encouraged to contact their academic departments to inquire about academic or industrial internship options for credit. For more information, contact the University Career Center. (Fall, Spring, Summer)

 

MKTG 3800.  Directed Study. (1-3) Prerequisites: Permission of the department and Junior standing. Enrollment granted only by permission of the faculty with whom the work will be performed. The student's work assignments will be designed by the student and faculty member who will oversee the project of study. The credit hours will be determined prior to enrollment and will be based on the particular project undertaken.  The proposal must be approved by the department chair.  (On demand)